2 December 2014


Charles Francis Keary, The Pursuit of Reason (Cambridge: Cambridge University Press, 1910), p. 180:
[T]he tangible, physical advertisement is the plague of existence: every one must feel it to be so. It defaces the world, and involves, beside, a hundred practical inconveniences. It is almost impossible to discover the name of a railway-station among the posters which cover the station walls; or to distinguish the notes in a railway-guide from the advertisements which fill up every margin; or the table or contents of a magazine which is smothered up in the same way. You cannot open a book, without advertisements snowing down from between its pages: and all the landscape that you can see from a railway-carriage is made hideous by advertising boards. Soon I imagine, as people travel so much in motor cars, the highways will be decorated in like wise: already near a town you may see the beginning of this. Advertising has increased to a vast extent; and with its increase has come the moral degradation of the journals which are its mediums.