6 June 2018

Pluralistic Ignorance

Professor Dan Ariely on how he teaches his students about pluralistic ignorance, from the 33m55s mark in his interview on The Knowledge Project podcast:
I start the class by taking a paragraph from some post-modern literature text generator, something crazy, you know, so you don't understand what's going on — every sentence looks like it's constructed appropriately but there's no flow, there's Foucault and Derrida from time to time, and I just add some words about economics and behavioural economics, and Becker... It's the first class, people sit in, [there are] 500 students, and I say,"Let me start by explaining to you what behavioural economics is." And I just read this nonsense for five minutes. Then I stop and ask, "Why didn't you stop me? How many of you would have stopped me if there was only one person in the room?"
A related post: A Fool's Trick