9 July 2015

Advertising Books

Elbert Hubbard, "About Advertising Books," A Message to Garcia and Thirteen Other Things (East Aurora: Roycrofters Shop, 1901), p. 81:
The advertisement that secures recognition and really sells the book cannot be purchased — it cannot even be asked for — but must spring spontaneous from the sympathetic heart. To request it would be to lose it, for like love, it goes to him who does not ask for it, and passes in silence all those who plot, scheme and lie in wait. It goes only to the worthy: but alas! the worthy sometimes — aye, often, pine away of heart-hunger, and there is no hand to caress, nor gentle voice to soothe; and youth flies fast, and recognition comes only when it is no more desired, and when the presence of cool, all-enfolding death — strong deliveress — is more grateful than the applause of men