I went at bookmaking somewhat as the French tackle a problem in other fields of design. They like to make models, do a few things and then change their style. I had no special principles, except to make as good a job as I knew how to get done. If you speak about my 'style' you will have to say it's a sort of eclecticism. There's some good in practically all styles. The thing, as I saw it, was to take the different periods and do the best I could with them, to get the best out of them.
I don't particularly care for so-called 'originality' in books. Little touches of the designer's personality are bound to creep in, but books should primarily embody the quality of the text, the author's personality if possible; and not be merely a medium for the printer's self-expression. Perhaps the secret of book-making development is to go on doing the thing over and over, with improvement and variation in details.
5 May 2015
Bruce Rogers (1870-1957), quoted in Paul Bennett, Bruce Rogers of Indiana (Providence: Domesday Press, 1936), pp. 11-12: