The typography of old books is a precious legacy, well worthy of continuation. It would be both impertinent and senseless to alter drastically the form of the European book. What has proved practical and correct over centuries, like the quad indent — should this be displaced by a so-called "experimental typography"? Only indisputable improvements would make sense. Real and true experiments have a purpose: they serve research, they are the means to find the truth and lead to evidence and proof. In themselves, experiments are not art. Infinite amounts of energy are wasted because everybody feels he has to make his own start, his own beginning, instead of getting to know what has already been done. It is doubtful that anyone who doesn't want to be an apprentice will ever become a master.
22 October 2014
Impertinent and Senseless
Jan Tschichold, "The Importance of Tradition in Typography," The Form of the Book; Essays on the Morality of Good Design, tr. Hajo Hadeler (Vancouver: Hartley & Marks, 1991), p. 31: